Top 5 Virtual Fitness Programs on iOS in Belgium Q4 2023

In Q4 2023, the top virtual fitness programs on iOS in Belgium showed varying trends in downloads, revenue, and weekly active users. Here’s a closer look at the performance of Strava: Run, Bike, Hike, Zwift: Ride and Run, Fitbit: Health & Fitness, komoot - hike, bike & run, and Start 2 Run - running app.

Strava: Run, Bike, Hike saw a fluctuating revenue trend, starting strong with $29.6K and ending the quarter with a peak of $31.9K. Downloads decreased steadily, beginning at 3.7K and recovering slightly to 3K by the end of December. Weekly active users dipped from 96K to 75.6K mid-quarter but rebounded to 94.8K by the end.

Zwift: Ride and Run experienced a consistent increase in revenue, starting at $9.4K and peaking at $13.7K in early December. Downloads had a gradual rise from 194 to 419, while weekly active users also increased, starting at 1.7K and ending at 2.2K.

Fitbit: Health & Fitness had a mixed revenue trend, with fluctuations between $3K and $5.5K. Downloads remained relatively stable, with a notable spike to 1.4K in the last week of December. Weekly active users saw a slight decline from 11.6K to 10.2K, with a peak of 11.3K in the final week.

komoot - hike, bike & run displayed varied revenue, peaking at $7.1K at the end of October and closing the quarter at $6.7K. Downloads fluctuated, peaking at 2.5K and dipping to 903 before rising to 2.3K by the end. Weekly active users saw a stable trend, ending the quarter with a peak of 27.3K.

Start 2 Run - running app showed a steady revenue trend, starting at $4.2K and ending at a similar level of $3K. Downloads remained stable with minor fluctuations, peaking at 645 and ending the quarter at 464.

These insights, derived from Sensor Tower data, provide a comprehensive view of the performance trends for the top virtual fitness apps in Belgium during Q4 2023. For more detailed insights, visit Sensor Tower.